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As of Feb. 15, 2024, support for Server products is no longer available. Migrate to stay supported. Learn how →

Dual licensing

We often see larger customers take 9-12 months on average to migrate, given the size and complexity of their Atlassian footprint. In order to give you adequate time to complete your migration and avoid double paying for your Cloud and Data Center subscription, we offer dual licensing.

How it works

  • You purchase an annual cloud subscription with 1,001 or more users (Jira or Confluence), 251 or more users (Bitbucket Premium), or 251 or more agents (Jira Service Management).
  • We extend your existing Data Center subscription for up to one year at a 100% discount.

Terms

  • Eligibility: You have an active Data Center subscription that is no more than 30 days past expiry date AND you purchase an equivalent annual Cloud subscription. To be eligible, the annual cloud subscription must be for 1,001 or more users (Jira or Confluence), 251 or more users (Bitbucket Premium), or 251 or more agents (Jira Service Management). 
  • Tier of the dual license granted: The 100% discounted Data Center subscription granted will be for the same tier as your Cloud subscription. If the tier is not available on Data Center, the next highest tier will be granted.
  • Validity of the dual license: Your discounted Data Center subscription is granted for a maximum of one year and will end when your Cloud subscription ends.
  • Migration completion: You should complete your migration before the end of the 100% discounted dual license. When your first-year Cloud subscription ends, your Cloud subscription will be renewed, but your 100% discounted Data Center subscription will not be.
  • Availability: This promotional program is available for a limited time and is subject to change at Atlassian's discretion. We cannot provide assurance you will receive this promotional offer.

Example

  • You own Jira Software Data Center (2,000 users) that expires on May 31, 2024, and you want to migrate to cloud in phases over a six-month period. On May 16, 2024, you purchase an annual subscription of Jira Cloud (1,800 users) at a lower user tier than your Data Center subscription. Since there is no 1,800 tier for Jira Software Data Center, a 100% discounted 2,000 user Data Center subscription will be granted.


Have questions or want to sign up? Contact sales.

Frequently asked questions

Which products are eligible for this offer? Copy link to heading Copied! Show

You are eligible for this offer if you have a Data Center subscription for any of the following products or apps, and you purchase its cloud equivalent:

You own a Data Center subscription for the following products:

  • Jira Software
  • Jira Service Management
  • Confluence
  • Bitbucket

You own a Data Center subscription for the following:

  • Questions for Confluence

Please note: Dual Licensing was first introduced to the Marketplace in September 2020 to help customers save on app migration costs over the duration of their existing Server maintenance or Data Center subscription for up to one year at no extra cost. Find out if your apps are opted into the Dual Licensing program. If you don’t see it listed, you can work with your Atlassian advocate, or reach out to the relevant Marketplace Partners directly.
What cloud plans are eligible for this offer? Copy link to heading Copied! Show

While you can purchase any of our cloud plans and qualify for this offer, we recommend that customers purchase our Premium or Enterprise cloud plans for the best experience at larger scales. Note: For Bitbucket, dual licensing is only available on the Premium plan.
What if I already own Priority Support or Premier Support? Copy link to heading Copied! Show

For existing Data Center customers who own Priority Support or Premier Support and migrate to our Premium or Enterprise Cloud plans, we will include a Priority Support extension co-termed with the Data Center subscription extension for each Premium or Enterprise plan you purchase.
Does this apply to both monthly and annual cloud subscription purchases? Copy link to heading Copied! Show

Only annual cloud subscription purchases are eligible for this offer.
How does this offer work with free Cloud migration trials? What is the difference? Copy link to heading Copied! Show
Test

Dual licensing and our free Cloud migration trial are designed to help you at different stages of your move to cloud.

Free Cloud migration trial: This trial is meant to help you with your decision to migrate to our cloud products. It allows you to test our cloud products and the migration process before you purchase. Customers who own a Data Center subscription (Commercial or Academic) with 11+ users are eligible for the free cloud migration trial. Starter tier (10 users or less) and Community license holders are not eligible at this time. Customers with up to 10 users/3 agents are encouraged to explore Atlassian's Free cloud plans when migrating to cloud.

  • Example: You own Jira Software Data Center and are interested in evaluating Cloud products. Atlassian provides a free Cloud migration trial to help you evaluate cloud before making the decision to migrate.

Dual licensing: The 100% discounted dual license is best if you have already decided to move to cloud, and know your migration will run over an extended period requiring you to run production instances of both the Data Center products and Cloud products in parallel. The 100% discounted dual license helps you eliminate the costs of your Data Center subscription for up to a year. In order to qualify for a dual license, you must purchase an annual cloud subscription with 1,001 or more users (Jira or Confluence), 251 or more users (Bitbucket Premium), or 251 or more agents (Jira Service Management).

  • Example: You own Jira Software Data Center and purchase an Enterprise subscription to Jira Cloud. You realize that your migration process involves multiple waves of migrating users from Data Center to Cloud, and the entire process will take many months. You enroll in dual licensing and Atlassian provides you with a 100% discounted Jira Software Data Center subscription for 1 year to help reduce the cost of migration.

Please contact sales if you want to move from a free cloud migration trial to a dual license.
How do I take advantage of this offer? Copy link to heading Copied! Show

Please contact sales to get started with dual licensing.
What if I need more time to migrate to cloud? Copy link to heading Copied! Show

Dual licensing is offered for a maximum of 1 year, please contact sales in advance if you have any issues migrating within this timeframe.
Can I upgrade or downgrade my Data Center subscription? Copy link to heading Copied! Show
  • Upgrade: If you are utilizing dual licensing, you purchased your cloud subscription with the intention of migrating. Typically, you would add new users directly to your Cloud subscription and migrate your Data Center users to Cloud over time. As a result, you need fewer users on your Data Center product. However, if you need to upgrade your Data Center subscription, please contact sales so that we can better understand your challenges and suggest the best solution for you.
  • Downgrade: If you need your Data Center subscription to be downgraded, please contact sales.
I’m a Server customer who qualified for extended Server support with dual licensing. What support can I expect? Copy link to heading Copied! Show
  

If you qualified for dual licensing and purchased a Cloud subscription between September 12, 2023, and February 15, 2024, you are eligible for extended Server support for up to 12 months. This offer was designed for larger, more complex Server customers to provide ample time for migration without the need to pay for both a Cloud subscription and a Server license simultaneously.

Atlassian will also continue to support Atlassian-owned apps such as Automation for Jira, Team Calendars for Confluence, Assets, and Assets Discovery. This support is available for up to 12 months from the date of your Cloud subscription purchase, or until February 15, 2025, whichever comes first. Please note that there will not be any support provided for Advanced Roadmaps and Analytics for Confluence.

If you have a dual license, you can subscribe to receive e-mail updates for security patches, bug fixes and tech alerts. To ensure you are notified, update your preferences at: https://preferences.atlassian.com/


The information on this page contains forward-looking statements, which involve uncertainties when providing estimated effective dates. All forward-looking statements involve known and unknown risks, uncertainties, and are subject to change.